What is Online Repuation?
Online Reputation is not just your business’s website. Google says “Your online identity is determined not only by what you post but also what others post about you—whether a mention in a blog post, a photo tag or a reply to a public status update”. Online reputation is huge today, before contacting you, people search you on the web and 86 per cent of the people shop in the same manner.
What is Online Reputation Management?
Online Reputation Management is about monitoring and improving your business view online. Online reputation can make a brand, and it can break a brand overnight. In online reputation management, reviews play a major role. There are many ways to get the reviews for your business—
i) Ask the customer to leave a review face to face. It is a very tactful way of asking a review.
ii) Capture reviews from your past customers by sending an email blast.
iii) Introduce call to action buttons for giving a review on quotes or thank you notes.
iv) Don’t be afraid of bad reviews. Allow bad reviews as it leaves a more authentic impression.
v) Read and reply to each and every good and bad review.
vi) Answer the bad reviews as it shows both sides of the story.
vii) Remove fake and anonymous reviews.
viii) Built multiple review sites so that you have lots of sources to control the reputation.
ix) Bury bad reviews with good ones.
Create an account in Google alerts and get notified whenever someone mentions you on the internet and learn what people are talking about your business. Learn from criticism, handling customers is an art, answer their reviews and queries politely. Invest some time for online reputation, if you are busy, we are here to help you because it is not something you can skip.